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Who We Are

Welcome to Boost Engagement

From family-owned roots in 1953 to a global agency today, we power brand and culture. We connect people through branded merchandise and creative engagement solutions that strengthen connections and build workplaces where employees thrive.

Who We Are

Welcome to Boost Engagement

We’re a dynamic, women-owned powerhouse with 70+ years of expertise in branded merchandise, employee engagement, and culture development, delivering unique solutions that create value at every stage of the employee journey.

The Purpose Behind Partnership

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Our Mission

To empower companies to boost their brand impact and strengthen culture through innovative engagement solutions. We support teams in driving connection and loyalty, ensuring your brand is felt at every touchpoint.

Our Vision

To redefine brand engagement, creating a future where every physical asset materializes a thriving workplace culture and builds an unstoppable market force.

Our Core Values

Passion

We’re passionate about creating positive impact and fostering meaningful connections.

Innovation

We inspire change and drive innovation through creativity and collaboration.

Customer-Centric

We passionately prioritize our customers with personalized, white-glove service, transparency, and trust.

Communication

We create space for open, transparent communication that fosters trust and clarity.

Teamwork

We champion mutual respect, teamwork, and unwavering accountability.

The

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Advantage

Explore our 2025 CSR Report
Boost Engagement — Corporate Social Resposibility 2025

Our History

Shumsky is Founded

1953
Our story began in the 1950s when Hy Shumsky and his wife, Elsie, took a bold leap, founding Shumsky with just $50, a few catalogs, and unwavering determination. Hy’s hands-on approach to every order—from start to finish—established our enduring commitment to personalized service.

Jayne Emoff Miller Takes Majority Ownership

1984
In 1984, Jayne Emoff Miller, daughter of Hy and Elsie, ushered in a new era of growth and innovation by purchasing the company alongside her son, Michael. With tenacious sales skills and exceptional creativity, Jayne redefined the business, championing white-glove service and transforming the promotional industry through invaluable relationships, making Shumsky a powerhouse in the field.

Michael Emoff Becomes Third-Generation Owner

2006
Michael Emoff assumed majority ownership, marking the third generation of leadership in our family-owned business. With an extraordinary vision for the future, Michael emerged as a transformative industry leader, renowned for his unparalleled creativity in product development. His focus on innovative solutions drives the business forward and redefines industry standards.

Anita Emoff Becomes Majority Owner

2011
Anita Emoff assumed majority ownership, bringing a vibrant European perspective to her role as chairman. Her vision for operational excellence and passion for cultivating a meaningful culture have been instrumental in steering the organization toward new horizons. With expertise in sales and relationship management, Anita has spearheaded innovation in the brand and employee engagement market and energized the industry.

Dawn Conway as CEO & President

2016
Dawn Conway joined Boost Engagement as CEO and President, bringing extensive corporate leadership experience. Her strategic vision has driven significant growth and established us as a trailblazer in the brand and employee engagement marketplace. Dawn's commitment to Corporate Social Responsibility (CSR) has prioritized sustainability and ethical practices, ensuring our initiatives positively impact communities and the world.
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From Shumsky to Boost Engagement

2022
In 2022, we proudly began the transition from Shumsky to Boost Engagement, reflecting our expanded mission to create deeper brand and employee engagement. This transformation opens a bold new chapter, empowering us to deliver innovative solutions that strengthen connections, spark growth, and fuel brand loyalty — driving measurable success for our clients.
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Awarded: ASI Counselor Promo Campaign Award for Best Distributor Self-Promotion.

Read the Award-Winning Campaign Details
Best Distributor Self-Promotion